Can we Make in India? Yes, we can :-)

Last February I visited China with two missions, one to visit a large factory to establish collaboration to build our client’s Healthcare Kiosk, with the engineering design improvements that Srushty was working on. Second to source a cost-effective Sheet Metal Laser Cutting machine, to complement our CNC Laser Bending Machine.

My visit to the Chinese factory was inspiring, they are literally the sole supplier of all type of kiosks of China’s domestic needs. They almost cover all the global needs with very sophisticated infrastructure with vast amount of expertise and experienced technical staff.

Next, I was at the vendor site of the low-cost sheet metal laser cutting machine that we were sourcing, to inspect the machine that would be delivered to Srushty shortly. It was comparatively far less sophisticated and about 10% less than the cost of the average machine, I saw at the large Chinese manufacturer.

I felt our infra is like a sand dust in the Himalayan foot hill, when I compared the infra at the large Chinese manufacturer to ours. It had more than 50 high end machines and other matching infrastructure

My mind went viral with mirage of confused thoughts and questions.

  • Why India is far behind China when it comes to manufacturing?!
  • Why we lack focus in building products of best quality in India?
  • What makes these Chinese manufacturers produce such wonderful high-quality products?
  • What Infra difference India lacks to make similar success in product manufacturing?
  • Can we, personally, Can I achieve similar fete with the minuscule infra that I have at Srushty?
  • What is the real, I am mean the real core difference, to "Make in India", a reality?

The only meaningful answer that I could get in my mind was “THE INTENT”, we just need the intent.

The burning desire in my mind soon become a very focused INTENT to achieve here in India what I saw in China.

Now, less than 12 months from my visit, thanks to Satyender Goel, CEO, India Health Link Pvt Ltd, deciding to fuel my INTENT with his commitment to this Make in India Dream, we now have our First Made in India unit, shipped out of our facility :-)


The Hardware Design Team, which meticulously re-engineered the Mechanical and Electrical aspect of the product to meet DFM requirement based on the capability of Srushty’s Manufacturing Infrastructure.

The Manufacturing Team, which put their heart and soul to ensure we meet high quality and finish, second to none, with the minuscule manufacturing infrastructure with which we started this dream.

The Software Team, which had been working for long and hard to bring the Software Architecture redeployed to Indian needs, and migrating to Indian Servers and Indian User Experience needs

The Management and Administration Team which worked tirelessly to meet every day demands from souring to all infra and resource challenges. 

The extended Srushty-IHL team which brings the spirit behind the success of this great milestone.



The last but not the least, the confidence and the reassurance, that a real INTENT can help stride against the odds, the team Srushty is now ready to promise to our customers that we can help you Make in India.




India is emerging as the No. 1 Choice for Engineering and R&D, says Time of India Report based on research and study done by Zinnov.



There is a significant expansion and growth of large and medium sized MNC's own Captive Engineering and R&D centers, as well as large and medium sized Outsourced Engineering and R&D centers.

As part of this growth there are also small and highly focused Outsourced Engineering and R&D center catering to Small and Start-Up organization across the globe from India. These service providers form the pool of Nano Outsourced Engineering and R&D centers.

The need for small and start-up organization is significantly different from that of the established OEMs.

The smaller companies require,

  • One-stop-Shop for end-to-end product development covering Mechanical, Electrical/Electronics, Firmware and Software
  • Ability to complement the core technological strength of the company with expertise and experience
  • To support organizations who sometime have zero or very little technological know-how, but have a market potential idea
  • To start with the ability to quickly prototype the concept to validate market and drive for funding for next stage
  • And eventually the ability to take the engineering design to production with minimal budget and timeline, in a global setting

This demands the Nano Outsourced Engineering and R&D center to be flexible, nimble, ability to scale and versatile.

The effectiveness of such Nano Outsourced Engineering and R&D center depends on,

  • Experience in developing end-to-end products
  • Ability to bring in Global Subject Matter Experts (SME) from relevant domain into product development cycle on-demand
  • Frugal Engineering Practices to do More with Less
  • Cost effective in-house prototyping capability to quickly validate concepts
  • Eco-System of partners for Industrial Design, Prototyping, Tooling, Manufacturing and Assembly
  • Manage early stage low volume production
  • Ability to take the product to compliance and certification
  • Provide effective technical support after product launch

Srushty is glad to be part of this growing space of India's Outsourced Engineering and R&D Services, focusing on serving and supporting the Small and Start-up organization as a Nano Outsourced Engineering and R&D center.


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