Can we Make in India? Yes, we can :-)

Last February I visited China with two missions, one to visit a large factory to establish collaboration to build our client’s Healthcare Kiosk, with the engineering design improvements that Srushty was working on. Second to source a cost-effective Sheet Metal Laser Cutting machine, to complement our CNC Laser Bending Machine.

My visit to the Chinese factory was inspiring, they are literally the sole supplier of all type of kiosks of China’s domestic needs. They almost cover all the global needs with very sophisticated infrastructure with vast amount of expertise and experienced technical staff.

Next, I was at the vendor site of the low-cost sheet metal laser cutting machine that we were sourcing, to inspect the machine that would be delivered to Srushty shortly. It was comparatively far less sophisticated and about 10% less than the cost of the average machine, I saw at the large Chinese manufacturer.

I felt our infra is like a sand dust in the Himalayan foot hill, when I compared the infra at the large Chinese manufacturer to ours. It had more than 50 high end machines and other matching infrastructure

My mind went viral with mirage of confused thoughts and questions.

  • Why India is far behind China when it comes to manufacturing?!
  • Why we lack focus in building products of best quality in India?
  • What makes these Chinese manufacturers produce such wonderful high-quality products?
  • What Infra difference India lacks to make similar success in product manufacturing?
  • Can we, personally, Can I achieve similar fete with the minuscule infra that I have at Srushty?
  • What is the real, I am mean the real core difference, to "Make in India", a reality?

The only meaningful answer that I could get in my mind was “THE INTENT”, we just need the intent.

The burning desire in my mind soon become a very focused INTENT to achieve here in India what I saw in China.

Now, less than 12 months from my visit, thanks to Satyender Goel, CEO, India Health Link Pvt Ltd, deciding to fuel my INTENT with his commitment to this Make in India Dream, we now have our First Made in India unit, shipped out of our facility :-)


The Hardware Design Team, which meticulously re-engineered the Mechanical and Electrical aspect of the product to meet DFM requirement based on the capability of Srushty’s Manufacturing Infrastructure.

The Manufacturing Team, which put their heart and soul to ensure we meet high quality and finish, second to none, with the minuscule manufacturing infrastructure with which we started this dream.

The Software Team, which had been working for long and hard to bring the Software Architecture redeployed to Indian needs, and migrating to Indian Servers and Indian User Experience needs

The Management and Administration Team which worked tirelessly to meet every day demands from souring to all infra and resource challenges. 

The extended Srushty-IHL team which brings the spirit behind the success of this great milestone.



The last but not the least, the confidence and the reassurance, that a real INTENT can help stride against the odds, the team Srushty is now ready to promise to our customers that we can help you Make in India.


The Automated Tube Labeller (ATL-60) for In-Vitro Diagnostics (IVD) industry developed by CPC Diagnostics in collaboration with Srushty Global Solutions won Bronze Award at “Times of India Medicall Innovation Awards 2014”.

Key Innovation Drivers

  • Product Need Understanding and Product Positioning by CPC Diagnostics

46-68.2% of laboratory errors occur in the pre-analytical phase. CPC focused to introduce a product to the market for addressing these errors

  • Product Specification & Functionality jointly by CPC Diagnostics and Srushty Global

Demand for speed, feature, capacity, suitability to Phlebotomy work flow, crunch in real-estate foot print - understood spot-on through detailed “Voice of Customer” process

  • Product Engineering and User Ergonomics handled by Srushty Global

The mechanical, electrical-electronics, firmware, first level user application developed right from concept, engineering, prototyping, testing and transfer to manufacturing by Srushty Global as one-stop-shop  

Concept to Commercial Launch – The Path Travelled

CPC had identified the problem area through a detailed study in IVD industry. On the process of study, CPC found around 46-68.2% of laboratory errors occur in the pre-analytical phase. CPC determined to introduce a product to the market for addressing these errors. CPC chose Srushty as their extended R&D arm and did a detailed market study to identify the challenges in the existing Pre-analytical process. Based on the market study, both Srushty and CPC arrived at the required and mandatory product specification.

Srushty had taken the responsibility of mechanical, electronics and firmware design & first level of software design for converting this inventive idea to a real product. With a clinical and meticulous approach, Srushty moved ahead in faster pace and developed the first demo product within three months’ time. The demo product was compact and occupied small foot print area and successfully addressed the core functionality of the product. With the success of demo product, Srushty aggressively progressed with design and development and successfully released the product with all required technical specification and features.



The ATL-60

The Automatic Tube Labeller, to be used at Phlebotomy Station in IVD industry

Key Features

Reducing Time and Error

  • Automatic selection of type of blood collection tubes based LIS patient data
  • Printing and Pasting Barcode Label to tubes in predetermined position

Flexibility to adapt pre-existing and varied Workflow

  • Smallest foot print to accommodate most Phlebotomy Area
  • Facility to label pre-filled tubes
  • Automatic Auxiliary printing for labelling urine and other type of samples
  • Facility of easy interface with LIS / HMS  


About CPC Diagnostics Pvt. Ltd

CPC diagnostic is engaging in manufacture, marketing, distribution and servicing of medical and diagnostic equipment.


About Srushty Global Solutions Pvt. Ltd

Srushty is engaging in engineering consultancy, product innovation, design and development with primary focuses on providing innovative and cost effective solution.


About Medicall, Chennai

Medicall is organized by Medexpert Business Consultants Pvt. Ltd and is India’s premier hospital needs and equipment exposition and the biggest of its kind in India. Medicall brings the latest, appropriate and affordable technologies, for the benefit of all hospitals including smaller hospitals, clinics, nursing homes and physicians setting up group practice.


About Times of India Medicall Innovation Award

Medicall in collaboration with “Times of India” gives innovation awards to recognize, showcase and encourage innovation in the field of Healthcare. In 2014, Around 150 applicants applied for innovation award and 11 were shortlisted for final to present their innovation.


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